Columbia, SC — April 12, 2023
PROOF Hard Ice Cream today announced that Rich Leslie has joined the company as a Marketing Advisor, bringing decades of expertise in brand strategy, consumer insights, and marketing leadership to accelerate PROOF’s creative and go-to-market initiatives.
Leslie is a seasoned marketing executive with a long track record of building brand value and driving growth across consumer-focused categories. He has worked with leading global brands and agencies, helping shape compelling narratives, consumer engagement strategies, and high-impact marketing campaigns. Prior to this role, Leslie served as Chief Marketing Officer at PopSockets, where he guided strategic branding and market expansion efforts. His extensive experience also includes roles leading marketing strategy and consumer insights for major retail and lifestyle brands.
“Rich brings a wealth of strategic marketing experience and creative leadership that aligns perfectly with where PROOF is headed,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “His ability to think holistically about brand storytelling, consumer engagement, and growth strategy will help elevate PROOF’s presence in market and deepen our connection with fans of adult dessert experiences.”