JENN AND DIRK WALK INTO A BAR...

Jenn Randall, a former USC athlete, political consultant, and food entrepreneur, had the delicious idea to combine our nation’s favorite dessert and cocktails. Enter Dirk Brown, a serial entrepreneur with experience as an engineer, professor, and Silicon Valley executive. Together, they had a recipe for sweet, sweet success.

IT’S NOT ROCKET SCIENCE – IT’S HARDER.

Step one–make liquor freeze. Impossible, right? Wrong! With Jenn’s extensive background in food science and the culinary arts, they began rounds of perfecting the recipe that became PROOF as we know it today.

PERFECTING THEIR PROOF.

The next step: liquor regulations. The thing about forging a new market, is that the regulations were nonexistent. So they became experts in that too. The best things really are hard, huh.

A BRAND IS BORN.

It wasn’t long before PROOF started appearing on shelves in new states, selling like hotcakes online, and generating an online buzz. But Jenn and Dirk didn’t stop there. There was much more for PROOF to prove.

THIS IS ONLY THE BEGINNING.

Now, they’ve brought “the right amount of wrong” from South Carolina to the national stage. As of today, you’ll find PROOF bringing people together and igniting moments of social connection, one pint at a time, all across the nation.