No More Sober Sundaes! Boozy Ice Cream Is Summer’s Hottest Treat

Thriving startups across the country are finding ways to get the bite of alcohol into the most innocent of desserts.

By Kate Krader
July 29, 2021

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At Proof Hard Ice Cream in Columbia, S.C., Jenn Randall uses a family recipe from her native Kentucky for her bourbon-vanilla-caramel ice cream with 5% ABV. She’s also found an audience for ice creams spiked with the high-proof alcohol moonshine: Her three classic flavors include strawberry-moonshine and mocha-chocolate-moonshine. Her year-over-year sales growth has quadrupled since 2018. “We’re preparing to expand to the West Coast in Q3 and anticipate triple-digit revenue growth,” says Randall.