Columbia, SC — June 3, 2024
PROOF Hard Ice Cream, the premium spirits-infused dessert brand, is expanding its retail footprint into California through a new partnership with PROOF Positive Distribution. This collaboration will bring PROOF Hard Ice Cream to consumers through Save Mart, Lucky, and a growing number of independent grocery stores across Central and Southern California.
California represents a significant growth region for the company, and the partnership supports PROOF’s ongoing national expansion.
“California is home to some of the most influential food and beverage shoppers in the country,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “Working with PROOF Positive Distribution allows us to meet the rising demand for unique, indulgent products and reach new consumers with a fresh take on dessert.”
Crafted with real spirits and premium ingredients, PROOF Hard Ice Cream delivers rich flavor and a smooth, creamy texture that elevates the dessert experience. Retailers will launch with a curated selection of cocktail-inspired favorites including Chocolate Espresso Martini, New York Cheesecake Martini, and Sweet Caramel Old Fashioned.
The rollout will continue to expand throughout 2025 with additional flavors, in-store promotions, and targeted marketing support.