Columbia, SC — June 16, 2025
PROOF Hard Ice Cream is expanding its retail presence in the Southeast with the launch of its premium spirits-infused ice cream in 11 Food Lion stores throughout the Outer Banks of North Carolina. The rollout marks a key step in PROOF’s continued growth in the Carolinas, bringing consumers a new and exciting adults-only dessert option in one of the region’s top vacation and tourist markets.
“Food Lion is a valued retail partner for reaching shoppers who are looking for convenience and quality in their neighborhood stores,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “The Outer Banks is a destination for celebration and summertime indulgence, making it the perfect place to introduce more consumers to PROOF.”
Crafted with real spirits and high-quality ingredients, PROOF Hard Ice Cream elevates traditional frozen desserts with bold, cocktail-inspired flavors. Shoppers will find a curated assortment including Chocolate Espresso Martini, Sweet Caramel Old Fashioned, Strawberry Daiquiri Spritz, and other flavors.
Additional placements and promotional support are planned across the Carolinas throughout 2026.