Columbia, SC — January 6, 2025
PROOF Hard Ice Cream has officially launched in Lucky and Save Mart supermarkets in California, introducing a bold new dessert option to shoppers who enjoy premium flavors with a spirited twist. The rollout marks a major milestone in PROOF’s West Coast expansion and strengthens the company’s presence in high-traffic grocery hubs throughout Northern and Central California.
“We are thrilled to bring PROOF Hard Ice Cream to Lucky and Save Mart shoppers,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “These stores are trusted neighborhood destinations, and we believe their customers will love discovering a fun, elevated take on dessert.”
PROOF Hard Ice Cream combines real spirits with high-quality dairy to create rich, cocktail-inspired flavors that deliver both indulgence and sophistication. Lucky and Save Mart shoppers will find a curated assortment that includes favorites such as Chocolate Espresso Martini, New York Cheesecake Martini, Sweet Caramel Old Fashioned, and other flavors.
California’s vibrant retail landscape and strong consumer interest in innovative food products make these banners an ideal fit for PROOF.
Shoppers can expect expanded flavor offerings and increased product availability as the brand continues to scale throughout 2025.