Columbia, SC — January 1, 2023
PROOF Hard Ice Cream today announced that Russ Klein has joined the company as Senior Advisor, bringing decades of leadership in brand building, marketing strategy, and consumer products to support PROOF’s growth and strategic initiatives.
Russ Klein is an accomplished business executive with four decades of experience leading major marketing and brand teams for globally recognized companies. He has held senior leadership roles with organizations including Burger King, 7-Eleven, Arby’s, and the Dr Pepper/7UP Companies, and served as Chief Executive Officer of the American Marketing Association, where he guided the organization’s transformation and thought leadership in modern marketing practices.
“We are thrilled to welcome Russ to the PROOF team,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “His extensive experience with iconic consumer brands and strategic leadership in marketing will be invaluable as we continue expanding our reach and elevating the PROOF experience for consumers nationwide.”
In his role as Senior Advisor, Russ Klein will provide counsel on brand positioning, market expansion strategy, and senior executive mentorship, helping to accelerate PROOF’s long-term vision in both retail and direct-to-consumer channels.