Fort Lauderdale, FL — July 15, 2025
PROOF Hard Ice Cream, the award-winning alcoholic ice cream brand, has partnered with SAS Sales and Marketing to strengthen its selling network and retail execution across the state of Florida. Effective July 15, SAS will support growth through expanded sales outreach to grocery banners, specialty accounts, and regional retailers.
The partnership marks another milestone for PROOF as it continues building momentum throughout the Southeast.
“Florida has quickly become one of our most enthusiastic markets,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “SAS brings regional experience, strong relationships, and proven success. Their team will allow us to reach more customers, secure new doors, and scale our statewide presence.”
SAS Sales and Marketing will work closely with PROOF to grow availability of its alcoholic ice cream and supply popular cocktail-style flavors including Chocolate Espresso Martini, Sweet Caramel Old Fashioned, and Strawberry Daiquiri Spritz. The partnership will support the brand in existing stores and in gaining new retail placements across Florida.