Columbia, SC — May 1, 2025
PROOF Hard Ice Cream today announced that Steve Cook has joined the company as a Strategic Advisor, bringing more than 25 years of global brand marketing and strategic leadership experience to support PROOF’s continued growth, market positioning, and long-term brand strategy.
Steve Cook is a seasoned strategic brand marketer with extensive experience leading iconic consumer-centric brands across multiple categories. He has held senior marketing and general management roles with Fortune 500 companies including Procter & Gamble, Coca-Cola, and Samsung Electronics, where he led global brand strategy, transformational innovation, and consumer engagement initiatives.
“Steve’s breadth of experience building and elevating consumer brands at the highest levels brings an invaluable perspective to PROOF Hard Ice Cream,” said Jennifer Randall, CEO of PROOF Hard Ice Cream. “His strategic vision and deep expertise in connecting brands with consumers will help us strengthen our market presence and shape our next phase of growth.”