WE’RE BACK! PROOF Returns to Retail Floors Across North Carolina; Giving Hard Ice Cream Lovers More of What They Want

Columbia, SC – Just before National Ice Cream Day on July 17, Governor Cooper signed State Bill 470 into law, reopening the door for PROOF’s innovative dessert indulgence to roll back onto the floors of hundreds of retail accounts. That patently creamy and sinfully dreamy process is underway. 

“We have enormous appreciation and gratitude for everyone who stuck with us over the past eight months as we navigated a complex legislative debate,” says Jenn Randall, PROOF CEO & co-founder. “We’re excited to be rejoining our stellar retail partners like Lowes Foods, Total Wine & More, Harris Teeter, and a host of amazing independents.” 

Look for PROOF’s iconic red freezers and award-winning frozen desserts on retail floors across North Carolina, South Carolina, Florida, California, and soon in Illinois, Nevada, and Wisconsin https://proofalcoholicecream.com/pages/find-us. 

“We’re committed to a fast and steady relaunch in the Tar Heel State that will take place in phases, starting with a roll-out of 75 stocked freezers over the next few weeks,” Randall-Collins adds. “We’ll be back on-site in time to help folks spoon, pair, and sip through the remaining weeks of summer.” 

PROOF pints contain 5% ABV/10 PROOF, retail for $9.99, and are currently available in five classic flavors at all participating grocers, C-stores, and independents. 

  • Bourbon Caramel 
  • Mocha Chocolate Moonshine 
  • Cheesecake Moonshine 
  • Strawberry Moonshine 
  • Coconut Rum 

PROOF’s proprietary formulas and production techniques ensure consistent texture in every bite while staying frozen and ready to eat at a temperature of negative 20 degrees. In addition to enjoying a spoon or bowl full of PROOF at home, other options include pairing it with desserts like brownies or cookies or using it to create decadent frozen cocktails. https://proofalcoholicecream.com/pages/our-recipes. 

“We are extremely proud to partner with North Carolina retailers and look forward to providing our award-winning ice cream to the loyal fans who’ve been anxiously awaiting our return,” says Dirk Brown, chairman & co-founder. 

PROOF received the SC Branded Award for Product Innovation from the South Carolina State Chamber of Commerce in 2019; was profiled on Scribble, South Carolina’s Innovation Hub, in August 2021 www.scribblesc.com/videos, and earned the distinction of Best Startup Company in South Carolina’s Best in Business Awards in January 2022. 

About PROOF 

In 2018, PROOF Hard Ice Cream launched a new dessert category with its innovative union of high-quality spirits and premium ice cream featuring fan favorites like Bourbon Caramel, Mocha Chocolate Moonshine, and Coconut Rum. Using proprietary formulas and production techniques to create 5% ABV/10 PROOF classic and seasonal flavor collections, PROOF currently distributes tamper-resistant products to adults 21 and older in South Carolina, North Carolina, Florida, and California with additional states including Illinois, Nevada, and Wisconsin coming soon. You can also shop PROOF online at https://proofalcoholicecream.com. A leader in social responsibility and responsible consumption, PROOF is headquartered in Columbia, SC. 

Media Contact 

Kim Bowman 

PROOF Hard Ice Cream 



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