Brand Identity

Logo Download


PROOF Logo in Red


PROOF Logo in Black


PROOF Logo in White

Logo Usage

The name PROOF should always be written in all caps, and never used with the percent sign. Never use our old logos, nor any photos with our old containers.

  • Correct: We are now carrying PROOF Alcohol Ice Cream at our Main Street location!
  • Incorrect: We are now carrying Proof at our Main Street location!
  • Incorrect: We are now carrying PR%F at our Main Street location!

Preferred Hashtags

The following hashtags are preferred when using in social media such as Instagram.


Approved Images

Think differently about dessert.

An artisan ice cream company in Columbia, South Carolina, PROOF is changing the way people think about dessert.

Using proprietary formulas and production techniques, PROOF is handcrafted daily using top-shelf liquor as a key ingredient to create a savory end-product with an unmatched creamy consistency.

Combining quality spirits and popular ice cream flavors, PROOF delivers a modern, indulgent taste experience in every bite.

With a dozen rotating flavors in our permanent and seasonal collections, we recommend enjoying our product directly from the container or as a complement to a traditional dessert.

Trust us. The PROOF is in the taste.

Our History

Born in Kentucky and made in South Carolina, PROOF was the first alcohol ice cream of its kind.

Founded by former University of South Carolina women’s basketball player, Jenn Randall-Collins, PROOF was developed from an old Kentucky recipe that had been shared among families for generations.

By adding premium alcohol and proprietary processing, the specialty product has created a bold, new dessert category that’s changing the way people think about cakes, pies, and after-dinner drinks—not to mention delicious bowls of distinctive ice cream.

Popular flavors and top-shelf liquor from our friends who distill quality bourbon, rum, vodka, moonshine, and whiskey have turned having a bite of ice cream into a sophisticated happy hour—any hour of the day.

Alongside Jenn and business partner Dirk Brown, a team of committed employees carry out day-to-day operations at the company’s state-of-the-art manufacturing facility in Columbia, South Carolina.

“PROOF is a spirited dessert made by a team of innovatively spirited people.”

Jenn Randall-Collins, Founder & CEO

Our Product

An uncompromising mix of premium spirits and popular ice cream flavors, our patent-pending formula gives us the flexibility to work with a variety of liquors and the opportunity to consistently curate edgy new pairings that connect with our growing customer base.

Our permanent or year-round collection features our most popular flavors, while our seasonal collection features specialty flavors available for a limited period of time during spring, summer, fall, and the winter holiday season.

Our products inspire life’s unique moments. They’re great for parties of any size—including parties of one.

What Makes Us Different

  • Female Founder – Jenn Randall-Collins
  • SC Certified product made daily in Columbia, SC 
  • 7% ABV / 14 PROOF
  • Proprietary formulas and production techniques 
  • Patent-pending process behind our creamy consistency 
  • Top-shelf liquor is a key ingredient rather than infused later in the process
  • Small-batch creation

We’re changing the way people think about dessert.


Kim Bowman
Phone 803-240-6642